The world is in a constant state of change — and with it, new and innovative products are coveted. Advertising, more than any other industry, keeps its finger on that pulse — especially on why these changes happen. Aman Gulati, founder of Miami Ad School in Toronto, shares how to go from the outside of the industry to the freewheeling inside.

1. Real world training

Advertising is a field that can’t be taught through books and tests. Project based learning and case studies are a crucial part of any learning process — it’s a best of both worlds ideology that the Ministry of Training, Colleges and Universities wants other industries and schools to adopt.
At Miami Ad School, 100 percent of the instructors are industry professionals. And our students have one foot in school and one in an agency, working with real-life clients every semester and quarter.

2. A global thinking

In order to become a pop culture engineer, you have to really understand the different cultures themselves. As advertisers, we need to create campaigns that resonate with the masses. Toronto is one of the most diverse cities in the world, which is why Miami Ad School set up shop here. But we also offer our students the opportunity to travel to four different countries, for four different internships and experiences around the globe. It’s the best way to add a global perspective to your work, a concept that’s integral to our network of 16 locations.

3. Networking

It’s not just what you know, it’s who you know. Whether it’s a class, an internship, or a real client project — Miami Ad School students graduate with over 100 industry professionals and over 7,000 graduates as part of their new network. Having an in because your instructor vouched for your reputation or your work for an agency is a big deal in this industry.