These days, starting your own business is well within the reach of many people given the right ingredients.

Leaving the corporate world

Emily Wight, founder of Astarté Fresh Yogurt Bar, located in downtown Toronto’s underground PATH network, is a prime example. Tired of the slow-moving corporate world, Wight started Astarté to gain more creative freedom and the ability to change things when she saw fit. This choice came with some challenges, but ones that were eventually overcome by the right levels of enthusiasm.

“If you’re really passionate about the idea or the business that you’re going to start, then it’s a lot easier to succeed.”

“If you’re really passionate about the idea or the business that you’re going to start, then it’s a lot easier to succeed,” Wight explains. “I think it’s just about making sure that your dream and passion connects with reality. Couple that with some due diligence and proper planning and it’s actually a lot fun.”

Guidance as a key ingredient

Though Wight’s eagerness clearly played a huge part in her success, she’s also gained a lot of help from Futurpreneur Canada, who have provided funding and guidance along the way. “Having someone you’re accountable to, so you can show progress or check in with, is a really important part,” says Wight. “I think you can stay in limbo for a long time with a good idea, until you actually execute it. Also, when you’re on your own, you only have your opinion, and I think it’s really helpful to bounce ideas off of other people.”

As Astarté turns three, Wight has now firmly established herself as a successful entrepreneur, which allows for a different outlook on her business. “For me it doesn’t even feel like a job anymore,” says Wight. “I wake up and I’m energized and excited about what I’ve got going on."